Salha Ply, company from Bihar with over 20 years of service had plans of expansion and they needed help with that.
I focused on establishing a more emotive connection with its customers through content and design. After designing their logo, introducing a completely new design language through colour, typography and style. I created new brand guidelines to help maintain structure and visual impact across print and digital applications.
Salha Ply’s website was its most important touchpoint, and it needed to do a better job of establishing the brand. Hence, each design process included a phase of exploration where I strived to define a design language that will help reach the goal. So I added a detailed about us section and allowing customers to easily download the brochure.
Salha as a brand has ventured out in different other sectors as well and is now planning to go global with their ply business.
