A Packaging Project That Entails opening of new demographic and physchographic verticals


I was approached with a clear objective of new brand image. This is ‘the most’ loved brand and it needed a new makeover while still maintaining the brand essence of youthful energy. There was no further direction.


While it is an instant noodle. I wanted to make it more appealing on the rack. So, I infused new colours to it with bold typeface. It attracts but doesn’t shout. and the image of noodle bowl says it all. Youthful, energetic yet playful!

This new packaging creates an atmosphere of Playful brand. It is visible right of the rack and looks exciting enough to come back to again and again